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Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." The social business model has been adopted by corporations, entrepreneurs, and social activists across the globe. Its goal is to create self-supporting, viable commercial enterprises that generate economic growth as they produce goods and services to fulfill human needs. In Building Social Business, Yunus shows how social business can be put into practice and explains why it holds the potential to redeem the failed promise of free-market enterprise.
- Sales Rank: #116194 in Books
- Brand: Brand: PublicAffairs
- Published on: 2011-05-10
- Released on: 2011-05-10
- Original language: English
- Number of items: 1
- Dimensions: 8.20" h x .58" w x 5.50" l, 1.04 pounds
- Binding: Paperback
- 256 pages
- Used Book in Good Condition
Review
CHOICE, September 2010
“In nine short, well-written chapters, Yunus provides genuine insight into global poverty and a unique perspective on the ways in which social businesses can coexist with traditional businesses to alleviate poverty and improve the lives of the world's citizens.”�
“There are times when Professor Yunus' aims for Glasgow sound like something out�of the Conservative's "Big Society" pitch. His latest book, Building Social Business, is 300 pages of Big Society pleading for people to go out there and create businesses which generate cash and contribute to the greater good at the same time.”�Daily Star (Pakistan), August 1, 2010“Even a hard-core skeptic would find it difficult not to dream once the magic of Dr Muhammad Yunus' words as presented in the book start to make sense.”�Stanford Social Innovation Review, Fall 2010“I found much to admire here and in the man, whose work I have long respected. The book is a refreshingly easy read... [Yunus] fills his book with practical examples, tactics, ideas, and insights.”�BusinessWorld (India), September 25, 2010
“Yunus’s approach is balanced and practical. There is no sermonising or the usual ‘we are from the not-for-profit sector and do gooders so we know best’ approach… one cannot but marvel at Yunus’s intense attempts to champion the cause of eradicating poverty. His is a case of a noted economist making a journey into the real world to face real problems and happily using his personal brand to strike tie-ups with leading multinationals to solve these problems. He needs to be read, understood; and he needs to be judged not only on his results, but on the sheer weight of his efforts. In India, good writing on the social sector is woefully inadequate. While high profile outfits such as the Bill & Melinda Gates Foundation have helped raise visibility in the sector, there is still little understanding of social business. This is an excellent read in that space.”
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About the Author
Muhammad Yunus was born in Chittagong, Bangladesh, educated at Dhaka University, was awarded a Fulbright scholarship to study economics at Vanderbilt University, and became head of the economics department at Chittagong University in 1972. He is the founder and managing director of Grameen Bank. Yunus and Grameen Bank are winners of the 2006 Nobel Peace Prize. Karl Weber is a writer based in Irvington, New York. He coauthored Yunus's best-selling book, Creating a World Without Poverty.
From AudioFile
Ray Porter authoritatively narrates the story of how microloans revitalized money-lending practices and female-owned businesses in Bangladesh. Porter also conveys the earnestness of Muhammad Yunus's journey from small-scale interventions in his village as a community money lender to renown as a Nobel Peace Prize winner. In places, the listener may feel the narration grows slightly plodding, an effect of the repetitive sentence rhythm. But this delivery style may be suited to the complexity of the text, which is a mixture of biographical, economic, and historical data. M.R. � AudioFile 2010, Portland, Maine
Most helpful customer reviews
30 of 32 people found the following review helpful.
Great Book -- Solving Problems of Capitalism
By Michael Uschold
This is a superb book on all counts. The author, Mohammed Yunus, is the 2006 Nobel Peace Prize winning economist for his work in micro-credit to end poverty in Bangladesh. Over the years he realized that his micro-lending work resulted in the creation of a very different kind of business, one whose focus is social good rather than profit. He calls it "Social Business". It addresses some of the fundamental shortcomings of capitalism which we are all too familiar with when profits come before people and when the success of the world's economy is predicated on unsustainable growth (e.g. environmental damage, labor abuses). Capitalism also provides no answers for poverty - there is not enough profit there. Indeed, it is part of the cause. Capitalism misrepresents human nature as being mono-dimensional, seeking only to maximize profits.
Yunus takes great pains to explain the concept, addressing many questions he frequently gets. It is different from a regular business in that all profits are rolled back into the business to create more social benefit, rather than paid out as dividends to investors or owners. He compares Social Business to many other efforts and kinds of organizations devoted to creating social good. For example, unlike a charity, Social Business is financially self-sustaining, not having to devote major resources to getting donations. It is attractive for people who wish to support social causes because the money they invest in a social business comes back to them, and can be re-invested to get further social returns. He also discusses NGOs, Social Marketing, Social Entrepreneurism Corporate Social Responsibility and various new kinds of organizations that are popping up.
After expanding on the definition given in is last book, Creating a World Without Poverty: Social Business and the Future of Capitalism, Yunus goes on to give a comprehensive update of what has been going on in the past three years -- which is quite a lot! For example:
* An update on the Grameen-Danon joint venture to produce affordable nutritious yogurt was given. Mistakes were made, lessons were learned, and the future now looks good.
* A new venture between Grameen and Veolia has gotten started to provide safe arsenic-free water in Bangladesh
* A few health care related Social Businesses are described along with the creation of a nursing school to train locals who then work in the villages or overseas.
* Other separate organizations that are cooperating with Grameen are popping up to disseminate knowledge and expertise in Social Business -- e.g. in Germany, Scotland and California.
* Universities are creating programs. There is a Social Business Chair at HEC, a presigious business school in Paris. This is a step closer to Yunus's dream of having a MBA program focused on Social Business entrepreneurship.
* The first annual Social Business Summit was held in November 2009
Yunus also gives a lot of ideas in many different sectors for how you might start your own social business, along with a lot of
nuts and bolts practical advice. One interesting pattern that is emerging in various social businesses is what he calls the "cross subsidisation" business model. The prices are kept very low in the villages where people cannot afford them, and the full market rate is being charged in the cities where people are better off. This is working for health care, yogurt and water.
Overall this is a great book, telling of what might evolve into a massive shift in how capitalist economies operate. Social Business fills an important gap left by capitalism and can also sit comfortable alongside it.
Yunus has spent his whole adult life thinking about these things, and it shows. He even talks about a separate stock market for social businesses.
Oh, the book is also well organized, clear and easy to read.
16 of 18 people found the following review helpful.
Just read his other books
By Michael Griswold
This book on social business draws a lot from Yunis' other two booksBanker To The Poor: Micro-Lending and the Battle Against World PovertyCreating a World Without Poverty: Social Business and the Future of Capitalism with the exception that it goes a little farther in-depth on the Dannon project and other corporations that are taking notice of the social business phenomenon and producing new ventures. The book also goes further into encouraging people to start their own social business If you've read his other two books, this one has a small amount of new information, but if you've read the other two, you'll most likely notice a lot of repeat information/familiar bits from his previous work. For the person new to social business read his other work before this one.
8 of 8 people found the following review helpful.
Read if interested in Social Business, for stuff on Grameen read his first book.
By Michelle Mount
Another incredible insight from an exeptional man. Make sure to read if you're interested in Social Business. For info on Grameen read his first book. For info on microfinance and social business in general, read his second book. This one is very targeted.
We run a social business in conjunction with the Yunus Center, the book inspired us to change how our company was structured resulting in amazing gains. My major criticism is however, major. Yunus describes various Grameen businesses, though he does not make the distinction which ones are social businesses and which are for profit. The context leaves one to believe that they are all socially structured and the only way one would know to the contrary is to have an on the ground knowledge of Grameen operations. What could have been interesting would be to instead embrace the truth and launch a chapter on why some Grameen companies became for-profit. He would have done well to tackle this ambiguity head on.
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