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Brand Brilliance: Elevate Your Brand, Enchant Your Audience, by Fiona Humberstone
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As a modern entrepreneur you need an incisive vision; for both what your brand stands for and where it s headed. You need to communicate in a way that always enchants your audience and you need to retain that focus in an increasingly noisy world. In Brand Brilliance, bestselling author and branding expert Fiona Humberstone will take you on a comprehensive journey. She will help you to define your dream clients, refine your message and up your marketing game. This book will bring substance and clarity to your brand, bring into focus the things that really matter and enable you to communicate with flair and intention. All in her trademark inspirational, practical and easy-to-implement style. Expect to feel empowered, inspired and energised! Branding your business well is more important today than it s ever been. And it s about more than visuals. It s about having a strong message, a clear vision and owning your style. It s about knowing your worth, celebrating your magic and creating a destination brand. It s about making your business the only logical choice for your ideal clients. Cutting through the noise , captivating your clients and retaining this focus can feel overwhelming. Because as a modern entrepreneur as well as the actual, you know, running of your business, you have a few other vital roles to fulfil. You need to be Creative Director, Art Director, Stylist, Photographer, Designer, Head of Product Development and Social Media Manager all rolled in to one. And that s just the marketing... Packed with insider know-how, tried and tested processes and inspirational examples from more than 50 businesses, Brand Brilliance will help you enchant your audience and streamline everything you do. It will reignite your vision, focus your energy and take your brand to a whole new level.
- Sales Rank: #35545 in Books
- Published on: 2017-05-08
- Original language: English
- Dimensions: 10.91" h x .87" w x 8.39" l,
- Binding: Paperback
- 272 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Excellent, Simple Book on Branding - Beautiful to look at and professional advice
By Holly Becker
I am an entrepreneur and it's true, you have to have a strong and consistent vision. Fiona Humberstone will definitely help you through her series of books, this one being the second (I have the first and love it!), to get your branding game on strong! So many of us need to bring clarity to our brand because it is so easy to lose track of how we look from the outside. We're on the inside of our brand, we don't always stop to think about how we look to others. While looking good is important, I found that it's equally important to have a strong message too. You have to know what you stand for and stand proud and confidently behind your company. Fiona put her years of expertise in this book and you'd be crazy to pass it by - it's both beautifully presented and easy to follow whether you are new to branding or somewhere in the middle looking for more help. Brand Brilliance will definitely be helpful to you as a business owner and I'm certain that reading it will give you a lot of new ideas and insights into branding but most importantly - that it's critical to your growth and if you ignore it, you definitely won't make the progress you are hoping for. Read this book!
4 of 4 people found the following review helpful.
One of the best branding books ever had!
By The Visual Corner
I'm not finished yet with the book but I'm so in love with it. Fiona just did it again! The layout is perfect, the content is TOP. Once I start reading, I just can't stop.
If you are a Brand Designer, a Business owner or planning to be one, her two books are a must. And don't forget to get the workbooks on her blog ;)
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